Gucci

Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand; it retained that rank in Interbrand’s 2014 index. Gucci is also the highest-selling Italian brand. At the end of the 19th century, the Gucci became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. 

Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.

Gucci has focused on the online shopping experience, creating a sense of digital inspiration by including visually rich large images and videos, with information on current fashion collections in the editorial section “The Agenda”. The company has actively frequently uploaded posts of behind the scenes, with information on the patterns and styles, which highlight the craftsmanship of each product design. This has allowed consumers to gain a stronger emotional relationship with the brand.  The brand has integrated itself into the modern digital world with campaigns such as the ‘collaborative art project’. This campaign was to market a new line of watches, in which the brand collaborated with artists and popular Instagram meme accounts. Memes can be defined as a joke, fad or memorable piece of content that spreads across the web and is usually accompanied by a witty caption. For Gucci, the brand focused on Instagram ads, where they re imagined popular memes with their watch collection, prompting users to share and tag their friends. Despite the conversation and shares, the campaign was not wildly successful, with many viewers reacting negatively to the content.

Gucci has had a partnership with UNICEF since 2005. Gucci stores worldwide donate a percentage of the sales for special collections made specifically for UNICEF to go toward the United Nations Children’s Fund. The annual Gucci Campaign to Benefit UNICEF supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. For the campaign in 2009, Michael Roberts promoted a children’s book, “Snowman in Africa” with proceeds going to UNICEF. In five years, Gucci donated over $7 million to UNICEF. Gucci is the largest corporate donor to UNICEF’s “Schools for Africa” that was established in 2004 by UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children living in extreme poverty.

Designers Descend on Paris Show

Top international designers are taking part in the Maison and Object Design Pavilion that recently opened at WF Central, a Beijing shopping center

A little of Parisian savoir-faire has found its way to Beijing, as the Maison and Object Design Pavilion recently opened at WF Central, a shopping center in the capital. The pavilion, which originates in Paris and showcases more than 30 brands – 12 of which are making their Chinese debut – will run for two months.

In addition, the pavilion will showcase the works of six designers who have been awarded the accolade “designer of the year” by M&O, including Andre Fu from Hong Kong, the founder of design studio AFSO; Eugeni Quitllet, a Catalonian designer whose works are characterized by flow design and digital precision; Oki Santo from Japan, who drew inspiration from Japanese minimalism; Philippe Nigro, a veteran French designer who has been working in the industry for more than 20 years; Ramy Fischler, a Belgian designer who is deeply influenced by film art; and Tom Dixon, a self-taught British designer, who was awarded an OBE (Officer of the Order of the British Empire) by Queen Elizabeth II in recognition of his outstanding achievements in the design industry.

Based on the image of King Kong, the giant gorilla from the eponymous 1933 Hollywood classic, a 5-meter-high pink polyethylene gorilla lamp named “Kong” has been erected and will serve as the pavilion’s mascot. Together with 19 others – in smaller sizes and in varying colors of pink, black and white – they welcome the visitors at the entrance of the shopping center.

A blue iron archway forms the entrance to the main exhibition area on the third floor of the shopping center, while a bridge made from the same material is suspended from the ceiling. These curation settings apparently represent the culture and Chinese traditional elements with which local residents are familiar.

Fu and Nigro attended the opening ceremony and talked about their design philosophies.

With the theme of “Love Design”, Fu says he wanted to strike a chord with the visitors to the pavilion – to let them discover the attention that he paid to the design of the objects, and so that his spirit will reach their heart and create a new memory.

“The lifestyle is not intentionally created, but it comes from the heart,” he says.

“The hardest challenge for me as a designer is to hold on to my own belief. It’s important to be truthful to myself, and create products that I truly believe in.”

He says design is not just about responding to what’s fashionable at the moment, or what’s the “in” color. As an interior designer who is also an architect, his commercial design work usually expresses his feeling toward the city, the context of the neighborhood and how he feels about the particular brand that he is collaborating with at the time.

Fu, who studied for his master’s degree in architecture at the University of Cambridge in the United Kingdom, has absorbed wisdom from mixed cultural backgrounds.

However, he never bothers to distinguish the origins of elements that he applies to his designs.

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Versace

Founded in 1978, Versace’s brand logo is the mythical banshee (Medusa), that represents fatal appeal. (Versace), a famous luxury brand from Italy, has created a unique fashion empire, representing a brand family, its fashion products dominate every field of life, its distinctive design style, unique aesthetic, The very strong avant-garde artistic representation makes it popular all over the world.

Versace design style is bright and unique aesthetic sense extremely strong avant-garde art symbol. The most charismatic of all are the imaginative women’s styles that are full of Renaissance characteristics. They are sexy and beautiful, feminine, and colorful, with operatic surreal splendor, can also fully consider wearing comfort and appropriate modification of the body. Versace also manages perfumes, glasses, ties, leather goods, bags, china, glassware, scarves, down products, furniture products, etc. Versace’s distinctive design style and unique avant-garde artistic representation make him popular all over the world. The neckline is often open below the collarbone, taking the classical aristocratic style of luxury, and can fully consider wearing comfortable and appropriate body shape, While considering the needs of different people, Versace has always insisted on his own style. Versace is good at using noble and luxurious fabrics, with the help of oblique cutting, in the stiff geometric lines and soft body curves. Between ingenious transitions, Versace’s works are all marked by lines, sexily expressing the body of a woman, a layer higher than any other brand. Versace logo design uses symbolism. Using the mythical form of the snake demon Medusa as the spiritual symbol, draw on the ancient Greece, Egypt, India and other magnificent culture. Medusa represents the fatal attraction, which symbolizes that Versace not only has the splendor of transcendental opera, but also has a strong vanguard trend.

Founded in 1978, the brand logo is the mythical snake demon (Medusa), represents a deadly attraction. Versace’s design style is very bright, unique aesthetic, strong avant-garde artistic representation to make him popular all over the world, he emphasizes happiness and sexy, Neckline is often open below the collarbone, taking classical aristocratic style of luxury, but also fully consider wearing comfortable and appropriate display size.

Versace is good at using noble and luxurious fabrics, with the help of oblique cut, between stiff geometric lines and soft body curve ingenious transition, Versace suits, skirts, coats and so on are marked by lines, The Versace brand mainly serves the royal aristocrats and stars, in which the women’s evening dress is the essence and soul of Versace.

The symbol design of Versace is based on the symbolism and the spirit symbol of the snake demon Medusa in mythology, drawing on the magnificent culture of ancient Greece, Egypt, India and so on. Medusa represents a deadly attraction, symbolizing that Versace not only has the splendor of transcendental opera, but also has a strong avant-garde trend. The Versace brand created the Italian fashion empire. It permeates into every corner of people’s hearts, understand and understand the hearts of the people. Gorgeous design is the love of life, looking forward to the future of infinite beauty and joy, will be the most sexy in human nature part of the show.